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CenCalDetailingCo.

As with all of our projects, a branding strategy session with the owner of CenCalDetailingCo. was the first task at hand.  In our session, we worked together to identify all of the elements needed to build the right image for the business. From there, we developed a plan to implement our ideas.

One of the key components of this plan was designing a logo, keeping in mind that this would help set the look and feel for future marketing. We went with a vintage-inspired design that would speak to the car industry.

Building a single-page design

Since CenCalDetailingCo. is services-based, we decided to go with a single-page design approach. Instead of the unnecessary bulk of extra pages, each panel in the site acts as its own purposeful content placement. The result is a simple, easy-to-navigate website that gives all of the information needed. It also makes for a speedy website, and we all know that having a speedy website is a good thing!

 

 

Building a single-page design

Since CenCalDetailingCo. is services-based, we decided to go with a single-page design approach. Instead of the unnecessary bulk of extra pages, each panel in the site acts as its own purposeful content placement. The result is a simple, easy-to-navigate website that gives all of the information needed. It also makes for a speedy website, and we all know that having a speedy website is a good thing!

 

 

Having purposeful call-to-actions

Websites that have good information are useful, but your audience and potential customers/clients need something to do on your website.

For CencalDetailingCo., this was adding a “call now” function to help schedule car detailing appointments directly after viewing the package offered. This feature is especially useful on mobile devices.

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