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Liberty Cadre

Our first step for Liberty Cadre was to develop the overall brand image. As a part of our branding strategy process, we discussed several ideas with the founder of Liberty Cadre to determine the right feel for the organization. During this part of the process, the primary words used to describe what Liberty Cadre wanted was “simple, clean, and minimalistic.” These would be the main ideas that would guide the design and layout when we built the site.

The second step was creating a logo. We knew that it needed to communicate professionalism and simplicity, while having a political feel at the same time.

Setting up the website

The main function of the Liberty Cadre website is blogging. In order to effectively present this main function, we implemented a minimalistic feed feature on the home page.

It is important to note that while social media is a good platform to use for any organization, having a custom website as the main hub for creating content is also necessary. Instead of being restricted by a platform, Liberty Cadre uses their website to make their presence known on the internet through a customized presentation.

Something else that is vital for Liberty Cadre is having their latest posts search engine optimized (SEO). One of the services that Bedford+Co. offers is content optimization, resulting in more frequent appearances on Google, and acquiring a higher rate of traffic overall.

Setting up the website

The main function of the Liberty Cadre website is blogging. In order to effectively present this main function, we implemented a minimalistic feed feature on the home page.

It is important to note that while social media is a good platform to use for any organization, having a custom website as the main hub for creating content is also necessary. Instead of being restricted by a platform, Liberty Cadre uses their website to make their presence known on the internet through a customized presentation.

Something else that is vital for Liberty Cadre is having their latest posts search engine optimized (SEO). One of the services that Bedford+Co. offers is content optimization, resulting in more frequent appearances on Google, and acquiring a higher rate of traffic overall.

Comments from the founder of Liberty Cadre

“My site is very clean. The color scheme, the article layout, and the fonts were well thought out and flow together quite nicely, making it aesthetically pleasing and modern at the same time. The menu options and clickable buttons are straightforward, making it easy to navigate.

Personally, I hate being on a site where there is too much going on. If there are too many clickable options, sites end up looking like a room with laundry all over the floor. I know that the laundry (clickable options) have a practical use, unlike trash, but I still want it go away.

The site isn’t what I personally imagined, and it’s 1000x better. I thought I knew what I wanted in the beginning, but with professional suggestions and using the photos I provided, Bedford+Co. did a great job capturing how I wanted to present my organization. As we grow and add more to the site, it will be very easy to build upon the foundation Bedford+Co. has created for us.”

– Nzinga Johnson, Founder of Liberty Cadre

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